I defend the idea of doing things “slow”, in a world where everything seems to be done “fast”.

Primitivo Roig


Born in Valencia to a family of dentists, Dr. Roig grew up with a dental practice almost literally in the house. That’s when relating to patients became one of the things he enjoys most in life, and this childhood past time eventually grew into a vocation, a profession and a great passion.

It’s a point of reference in his professional vision and his trajectory that both patient and professional satisfaction come first.

His Slow Dentistry method is on its way to becoming a recourse for those who wish to enjoy high quality, affordable Dentistry.

As a dentist, I want to make a positive impact on people’s lives.

Primitivo Roig


He practices dentistry with a team of professionals at the Clínica Dental Primitivo Roig in Valencia, and his mission there is to help patients enjoy Dentistry—and life—to the maximum.

His training includes, among other achievements, a Preceptorship program in Periodontics and Aesthetic Continuum at UCLA; a Masters-degree program in Periodontics and Implant Dentistry at the Hospital Dental Eastman in Rome; an ITI Scholarship in Implant and Prosthetic Dentistry at the University of Geneva; an MBA in Healthcare Management from the Universidad Católic de Valencia (Valencia, Spain); and Executive Management Program at the Kellogg’s School of Management in Chicago, and an Advanced Studies Diploma (Diploma de Estudios Avanzados) from the Universidad de Valencia.

Each and every professional has the responsiblity of making a difference.

Primitivo Roig


Since 2005 he’s directed dentalDoctors Institute of Management, which is an industry leader that is changing the way that Dentistry is understood and practiced. He is also a part-time Lecturer at the Harvard School of Dental Medicine.

He participates regularly as invited speaker at different universities and for different industry institutions and events, where he gives courses on Slow Dentistry, digital technology, communication, quality treatment, practice management, teamwork, leadership and patient satisfaction.

Author of numerous articles and publications, he is the editor of e-News dDr, a monthly newsletter that more than 8,000 dentists subscribe to.